RAJON vanilla came up with a transparent system for the farmers to know how much they would earn from vanilla, especially the batches that were for export to countries like the US and UK. This knowledge would also enable them to plan for their income better.
Rajon Vanilla understood that flourishing markets like Madagascar were ahead of the game largely because of their structured systems, and marketing. This became an attainable vision.
An example of how the transparent system set up by Rajon Vanilla works is by improving the competitiveness and performance of primary value chain actors. This approach focuses on farmer organization, reduction of operating costs, differentiation, quality improvement, market segmentation and adding value to the harvested product. The system utilizes a combination of innovations, technologies and services for example the banking agent services to help clients acquire and apply new skills.
Some ways in which improvement and value addition of vanilla is carried out include;
1. Product Improvement: Improving the productivity and quality of the primary and processed products
2. Process Improvement: Sourcing for and improving access to key business development services;