The vanilla market is a market of experts. There are many parameters that must be taken into account.
It is clearly ahead of natural coffee and cocoa flavours.
Many industrial recipes include real vanilla beans in the manufacture of their ice creams, yoghurts and desserts.
This can be in the form of vanilla powder, vanilla extracts, natural vanilla flavourings.
It is also used in certain drinks, for example, Coca-Cola is the world’s leading consumer of vanilla, with an absorption of an average of 10 % of world production.
Industrial recipes can be changed with vanilla substitutes (synthetic vanillin, natural vanillin extracted from the fermentation of rice, clove etc).
It takes a considerable amount of time to change a recipe that has been validated in industry (standards, sourcing, taste quality of the final product).
Synthetic vanilla can in no way replace the accuracy and aromatic amplitude of real vanilla beans.
The manufacturers who use vanilla beans know this. They also know the tastes of consumers and their palates.
